3 Key Employer Branding Elements and How to Measure Them
- Builds a defense mechanism against competitors - Your uniqueness lies in your brand image, not just the products and services you offer. Hence, measuring employer brand gives you a competitive advantage in the market because you'll learn how to position your brand to stay ahead of your competitors.
- Gives you a better picture of your brand - Evaluations help you understand your brand and catch a glimpse of how people outside the company view it. You'll learn more about your brand's central elements, strengths, and weaknesses. As a result, you can decide whether this aligns with what you've intended. If not, then it's back to the drawing board.
- It helps attract and retain the right talent - Measuring your employer brand gives you insights into the factors that attract top talent and influence your employees to stay with the company. It also helps streamline your hiring process, saving resources without compromising quality.
How to Measure Employer Brand
1. Industry Perception and Awareness
- Monitoring your social media reputation - social media mentions, followers, engagement, and website visits.
- Conduct industry surveys and interviews as often as possible.
2. Candidate Experience
Candidate experience is an integral part of your employer brand. It is how job seekers encounter your company. Candidates journey with you through application to screening/interview, acceptance or rejection, and onboarding. One negative candidate experience can ruin your employer's brand, which negatively affects your ability to recruit effectively.
- Seek valuable feedback directly from candidates. The best time to request feedback is when the candidate leaves the funnel. However, you can request feedback at different stages of the process (i.e., application, interview, etc.) to get more timely information about each step.
- Measure reviews on third-party career platforms like Glassdoor, Indeed, and Payscale.
- Check for comments on your social media pages and website.
3. Employee Experience
- Create and send surveys or questionnaires to employees and ensure anonymity to help them express themselves without fear of a penalty.
- Examine employee retention rates.
- Pay attention to how passionate they are or if they get excited about work tasks and projects.
Conclusion
Building a reputable employer brand positively promotes your company and is essential for today's competitive space before putting in the resources to build your brand. Let's Outline Three key brand elements in how to measure them. The first element of employer branding is having industry awareness the impact of your brand depends largely on people's perception of your company when building your brand ask yourself how well do people know my brand and what is my brand known for to measure brand awareness and perception check social media engagement and website visits and conduct industry surveys for current Insight. The second component candidate experience is how job Seekers view your company throughout the entire application process negative Canada experience can ruin your brand. So start evaluating their experiences by seeking feedback from candidates after all stages of the hiring process measuring reviews from third-party career platforms and checking social media and website comments. The third element is employee experience. Being open towards constructive criticism and Gathering testimonials from workers about their personal experiences provides important perspectives to you and potential hires to measure employee experience create and send anonymous surveys to employees regarding their experience examine employee retention rates and pay attention to overall attitudes in the workspace by analyzing these three elements when building your employer brand you are sure to gain a better picture of your brand attract the right talents and even have an edge over your competitors.
