In today's job market, finding top talent can feel like a never-ending battle. With the low supply of quality candidates and high demand for their skills, recruiting has become more competitive and challenging than ever before. To stand out and attract the best of the best, you need to think outside the box, and that starts with a competitive pay and benefits package.
With pay transparency becoming law, it is key to include a competitive pay range in your job ads. More often than not, this will entice top candidates to apply. After all, candidates are more likely to be drawn to positions that offer higher pay and attractive incentives. So, in a job market that is constantly evolving, it's important to ensure that your pay rates reflect the current landscape. This article will give you the tools you need to set competitive pay rates that won't break the bank.
Competitive Pay is a salary, remuneration, or wage equal to or moderately above the market rate for a position in a specific industry and geographical area. For small businesses, competitive pay may seem far-fetched, but the good news is it doesn't always have to revolve around monetary (based on hourly, monthly, or annual rates) gains. Other high-value incentives—such as comprehensive health insurance, retirement plans, paid leave, and regular bonuses—can conveniently make up a competitive remuneration package.
Offering competitive pay also means you are willing to negotiate salaries in exchange for hiring great talents, minimizing employee turnover, and building a healthy work culture. This shows you value your employees' contributions to the company's growth and improves employees' experience.
How should I determine what competitive pay is?
Competitive pay for a position often depends on location, economic conditions, skillset, and industry trends. However, you have to decide whether you want to match your employees' salaries with that of competitors or create your own unique competitive pay scale according to the position's workload and value in your company. Whatever your choice, here are some tips to consider.
5 Tips for Setting Competitive Pay Rates
Setting fair and appropriate pay rates for the different jobs in your company doesn't have to be complicated. By using the right information and following a few simple tips, you can ensure that you're paying your employees what they deserve.
1. Calculate median salaries
Calculating median salaries is similar to conducting a competitive salary analysis before you begin recruitment. It is a way to determine what people are generally paid for a particular job in the industry. It can help you understand what is typical for that job and what candidates may expect. To do this, you can use a salary calculator or research pay rates for the specific positions you want. It also helps to speak with industry experts, use legitimate third-party websites, and look at your competitors' pay.
To calculate the median salary, gather all the salary information you've found, arrange it from highest to lowest, and find the middle point. Keep in mind that factors like gender and race can affect salary. So, make sure to take these factors into account to avoid bias. Also, consider consulting a recruiting manager with experience in creating fair salary structures.
2. Research the Regional Standard
Because salaries vary by location, it is essential to research the regional standards for the position you are filling. You can get salary information by location, industry, and job position from credible platforms like Glassdoor, Bureau of Labor Statistics, ZipRecruiter, and Payscale. Plus, you can ask your counterparts in the same industry and location as you for insights.
And if you are recruiting for a remote position, consider the cost of living in the employee's location and the national average for the job. This will help you arrive at a fair and competitive pay rate.
Considering your budget cannot be overemphasized when setting competitive pay rates, especially with the recent global economic turbulence. For all it is worth, you can only use what you have to get what you want. So, know your limits and what your company can afford.
As much as you want to attract top talents, your payroll and budget should not exceed at least 50 percent of the company's existing revenue in a specific year (depending on your industry). This will help you avoid going bankrupt after hiring quality talents.
4. Create a pay progression plan
When considering how much to pay your employees, it's important to also create a plan for how their pay will increase over time. This can help you stay financially responsible and ensure your employees can continue to earn more as they stay with your company. Without a plan, employees may reach the top of their pay range too quickly, making it hard for the company to give them raises in the future.
Creating a pay progression plan is not a one-time task, it should be regularly reviewed and updated. The company's financial situation, the economy, and employee performance may change or affect the plan. To make sure you are prepared for these changes, it is important to conduct an annual salary review process and to inform employees of any predicted changes.
5. Don't forget the benefits
In today's job market, candidates look for more than just high salaries when considering a new job. They also value things like work-life balance, a positive work culture, and a great employee experience. So, when trying to attract top talent, it's important to consider more than just pay. Other benefits that can be offered include health insurance for employees and their families, paid vacation time, regular bonuses or commissions, retirement plans, the ability to work from home, and opportunities for professional development.
Offering these types of incentives can also help you attract top talent without spending as much on salary. So, you don't have to focus all your efforts on offering high paychecks alone; a decent salary range and a comprehensive list of incentives can also be very attractive to candidates.
Setting competitive pay rates is a powerful tool for snagging top talent and keeping them around for the long haul. But it's not as simple as picking a number out of a hat. It takes time, effort, and a keen eye for detail to get it right. To stay ahead of the curve, you need to stay attuned to the ever-changing job market and be willing to make adjustments as needed.
To ensure your company remains a top contender, it's crucial to keep an eye on industry benchmarks and compare your pay rates to the competition. But don't forget about the legal side of things - make sure your pay rates are in compliance with state and federal laws to avoid any potential legal disputes.