The rapid adoption of technology in the corporate world has significantly helped companies and recruiting agencies with their recruiting processes. With artificial intelligence, applicant tracking systems, and other virtual hiring tools, companies can identify and connect with top talents in several fields. It is more like automating the bulk of the hiring process. While this is beneficial and effective, it can be detrimental to the candidate's experience and the company's work culture.
We also must acknowledge that job seekers are humans and crave connection (even if short-term) during the recruiting process. Likewise, as a recruiter, you need to build a relationship with candidates to know exactly who you are hiring. While technology is great for collecting candidate data and ensuring no candidate gets left behind, it won't tell you much about the candidate's attitude and potential. Hence, the need to add human elements to create more personalized experiences. Here's how.
Why Do We Need Human Elements?
Human elements in recruiting and hiring are when recruiters bypass their sole reliance on automation technology and get personal. This includes using tactics such as one-on-one phone calls, personalized emails, video calls, or other methods where the candidate sees, hears, or interacts with another human. Because part of your business revolves around people, human elements are valuable for growth, especially when sourcing top talents. Here are some benefits of adding human features to your hiring process.
Improve candidate experience: Human elements help you relate better with candidates, improving candidate experience during and after the hiring process. Also, candidates are more likely to connect with your company when you are empathetic and relatable.
Increases employee support: Adding human elements to your hiring process enables you to develop healthy relationships with potential and current employees. For one, your interaction with candidates during the recruitment determines, to a reasonable extent, how much support and loyalty they are willing to offer once employed. Another thing to consider is that including human elements often requires involving current employees. This could make your employees feel like they have a voice in defining workplace culture and who they let into that space.
Portrays the employer brand in a good light: Having a cordial relationship with applicants during recruitment positively affects your brand. It shows that the company cares about its staff and everyone that comes in contact with the brand. Also, candidates are more likely to sing your praise when you treat them right, even in the face of rejection.
Adding human elements boosts hiring confidence: While most companies use only technology to spearhead their hiring process, human elements give you an advantage over your competitors. You can double-test candidates before onboarding, once by technology and another by human expertise.
Boosts candidate interaction: When hiring, you need more than just academic qualifications and skill set to select the perfect fit for the role. Adding human elements to your recruiting process fuels interaction with candidates. Thus, helping you to guarantee certain behaviors and candidates' general aptitudes for the position.
3 Ways to Add Human Elements to Your Recruiting Process
Adding human touch or elements to your recruiting process does not mean you should negate your recruiting standards and policies. Rather it entails employing empathy, emotional intelligence, and respect alongside technology. Here are three ways you can do that.
Use genuine employee experiences.
One of the most effective ways to add a human touch to your recruiting process is to show your organization's "human" part. And that is where employee experience comes into play. People connect to real-life experiences faster than they do to concocted stories filled with exaggerations—post about genuine employee experiences on your career site or social media platforms.
This makes your company relatable and allows job seekers to learn about your work culture from people who already work there. While there is no specificity to the kind of content to upload, ensure to use your discretion and maintain decorum in the process. The idea is to appeal to human conscience by putting your employees in the spotlight and not scare job seekers.
Use Video to Connect and Show Your Brand Story
While you can use asynchronous video to screen candidates or do interviews, there are other purposes video can serve. For example, you can enhance your hiring process by sharing your brand story! These videos can be entertaining, promotional, or descriptive and showcase your company culture, benefits, and incentives. By including videos, candidates can get a virtual tour of your business premises and get a feel for their potential work environment. Imagine giving candidates a glimpse of your modern cafeteria, game room, relaxation room, gym, and mini-clinic – it's a great way to make a lasting impression and show them all that your company has to offer.
Communication is an integral part of recruiting that cannot be compromised. It is also an avenue to humanize your hiring process even without doing too much. For all its worth, job applicants are human beings with emotions that would appreciate conversing with real humans and not with chatbots that have been programmed to respond to candidates' queries in the same manner.
Consequently, it is essential to communicate with candidates on a personal level instead of using the one-size-fits-all approach. You could customize your message content to appeal to each candidate rather than sending generic, bulk messages. For example—via phone call, text message, email, or physical conversation—you can address a candidate by their name while discussing issues that resonate with their personality. Also, endeavor to send feedback and provide regular updates to individual candidates.
Hiring is about filling vacancies and getting the right people that complement the company's culture. Sadly, achieving this is almost impossible when your hiring process solely depends on artificial intelligence. Technology is incredible, but it is not flawless. Adding human elements to your hiring process helps attract and assess suitable candidates more efficiently. And in the long run, you get to stand out in an already-crowded job market.